How Does Pay Per Click Marketing Work?

Pay Per Click (PPC) marketing is a type of advertising used on the Internet. Unlike pay-per-impression ads, PPC ads only cost money when they are selected by viewers. Pay-per-impression ads cost you money every time they appear on a page, regardless of whether that ad generates a lead for you. For more info about PPC for Small Biz, follow the link. PPC ads, by contrast, only cost you money when they are selected by a visitor.

You're likely to see PPC ads on search engine results pages (SERPS). These ads often appear set off from the organic results, such as above or beside them. This type of advertising can be targeted to keywords, location, and other specifications, which can result in the ad being seen by people who are actively looking for the product or service being offered. You can also use PPC ads on web pages. These ads are also served based on keywords, usually those appearing in the content on the site.

PPC ads are charged on either a bid pricing model or a flat rate model. Bid pricing involves a mini private auction every time an ad has the chance to appear on a page. The ad server uses factors including location and keywords to determine which potential ads fit the situation. Follow the link for more information on the affordable ppc advertising from ppcforsmallbiz. When that context arises, the service compares the bid prices of all relevant companies and selects the best offer. That ad then appears on the page and if the visitor selects the ad, the company is charged the amount bid.

Flat rate pricing involves a static pricing model in which ad prices do not change. When that context comes up, their ad is shown and, when the ad is clicked on, they are charged. Of course, flat rate pricing is not static across all situations. That is, all ads served in a particular set of circumstances, for instance, at the same time of day, are charged the same. The flat rate may be higher for more desirable placement or time, for example, than an ad in a less desirable location served at off times.

PPC is similar to search engine optimization, or SEO, in may ways. Both PPC and SEO are keyword based and both require a good understanding of how search engines work to be effective. Some firms offer PPC marketing as part of, or in addition to, their SEO work. A PPC campaign may be the first step toward a larger, more comprehensive SEO campaign, for example. For some people, this will be something they can do on their own, while others will find it more beneficial to hire a professional. Read more about ppc advertising services. A PPC marketing firm might handle ad placement and ad writing, for example, which can be a better choice for those who don't fully understand how search engines work.